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Mcdaniel, carl jr, gates, roger marketing research essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Essentials of marketing, 7th edition 9780538478342 cengage. Mcdaniel has 44 books on goodreads with 974 ratings. Mktg marketing edicion del estudiante 7 edicion por lamb. Mcdaniel is a member of the american marketing association. Pilar hernandez santamarina gerente traducido del libro marketing.
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